Marketing Manager (Brand Strategy & Audience Growth)

Job Description

Role Overview
We’re looking for a strategic, creative, and innovation-led Marketing Manager who understands not just what needs to be done, but why and how it impacts the brand. The ideal candidate has a proven track record of building brands, developing audience-specific marketing strategies across B2B and B2C channels, and leading teams toward big-picture marketing goals — both online and offline.

This role is for someone who can think at a brand level, act like a campaign architect, and deliver with ownership and clarity — not someone who simply executes tasks.

Key Responsibilities
🔹Brand Strategy & Identity
Craft and drive the brand narrative, positioning, and tone across all platforms

Ensure consistent brand messaging across touchpoints and customer journeys

Research industry trends, audience behavior, and competitor movements to evolve brand identity

🔹 Marketing Strategy Development
Design and execute integrated marketing strategies for B2B and B2C audiences

Build and lead both online and offline campaigns focused on acquisition, engagement, and retention

Plan GTM (Go-to-Market) strategies for new product launches and feature rollouts

Work with tech/product teams to translate technical offerings into consumer-centric messaging

🔹 Audience Targeting & Growth
Conduct audience research and segmentation to tailor messaging by persona, platform, and intent

Identify new market opportunities and develop targeted strategies to enter and expand

Use insights from CRM, sales data, and market research to optimize campaigns by audience type

🔹 Team Leadership & Cross-Functional Collaboration
Manage and mentor a team of content creators, campaign managers, and digital vendors

Collaborate with in-house design/video teams (like Chetan) to ensure brand aesthetics are on point

Liaise with sales, tech, and product teams to align messaging, promotions, and feedback loops

🔹 Performance & Innovation
Track brand health and campaign KPIs; optimize strategies accordingly

Bring in innovative ideas, trend-led experiments, and unconventional approaches to branding

Stay updated on digital, content, and tech marketing trends to keep the brand future-forward

✅ What We’re Looking For
3+ years of experience in marketing with a clear brand-building track record

Demonstrated experience in developing and leading marketing strategies across B2B and B2C sectors

Strong understanding of brand positioning, audience segmentation, and campaign lifecycle

Excellent command over design sensibility (no execution needed — we have the team)

Knowledge of tech products or experience in promoting SaaS/hardware solutions is a big plus

A proactive team player who takes initiative and thrives in structured chaos

Based in Delhi/NCR and open to working from Okhla Phase 2

Preferably an immediate joiner

✨ You’ll Fit Right If You Are:
A storyteller who can create and communicate powerful brand narratives

A strategist who sees beyond daily execution

An innovator who brings fresh energy and experiments with purpose

A leader who can guide a team and take full ownership

A doer who doesn’t wait to be told what to do